Australia´s love for sports comes along with a good craft beer. From the Northern Territory to South Australia, it is part of our culture to share, live or watch sports with a tasty beer in our hands, making the moment a memorable one.
“Let´s have a beer while watching the footy”, you will hear 90% of Australians say, at least once. We can say that cold beer and sports are a national match made in Heaven.
According to a report made by the Beer Cartel “Australian fans may drink large quantities of beer at games, but they are increasingly looking for higher-quality offerings – and craft beer in particular…”.
It has become a tendency for Australian’s to choose craft beer when watching sports and local craft breweries are becoming aware of this new consumer´s behaviour. Therefore, brewers are innovating with flavours and beer styles constantly to give Aussies a whole experience while watching their favourite sport.
“The stadium fan experience is evolving at a rapid pace, with global venues locked in an arms race to improve, revolutionise, and add value to the offering for fans on match days", states the article by the Beer Cartel.
In addition, they have informed that Australians are looking to get better quality of beers regarding how important it is to them to enjoy it while watching sports live or at Aussie pubs. “Fans are irritated when they are continually offered mid-strength beer; they are demanding more for their money”, it quotes.
“There have been some recent changes to the typical restricted drinks menus on offer. A small number of stadiums throughout Australia are now selling craft beers…”, continues the report.
If you choose to watch sports at the best pubs in Australia there are some craft beer bars in Sydney to do so. At The Dog Hotel, we serve 59 taps of craft and local beers across the Public Bar, Duke’s Bistro and Courtyard bar.